1 Effective Content Strategy for Saudi Brands
Elsie Bisson edited this page 1 month ago

Essential delivery findings included:

  • Reduced bidding during religious periods with steady conversion rates
  • Increased interaction on weekends particularly after sunset prayers
  • Seasonal variations requiring spending modifications during cultural events
  • School schedule impacts on specific sectors

Essential assistance elements to consider for differentiation:

  • Personal basis of service
  • Anticipation of promptness
  • Physical exchange inclination
  • Comprehensive difficulty elimination anticipation
  • Status recognition during support provision

Last quarter, a retail chain invested over 200,000 SAR in conventional advertising with underwhelming outcomes. After transitioning just 30% of that spending to mobile marketing, they achieved a dramatic improvement in foot traffic.

A few weeks ago, a business owner inquired why his articles weren't generating any business opportunities. After examining his content marketing strategy, I identified he was making the same blunders I see numerous Saudi businesses commit.

I recommend categorizing competitors as:

  • Primary competitors (offering equivalent offerings)
  • Indirect competitors (with limited resemblance)
  • New challengers (new entrants with disruptive potential)

Important methods included:

  • Consulting Saudi regional experts to identify actual search behavior
  • Examining regional rivals for query approaches
  • Developing a Arabic-English search term structure to attract the complete range of consumers
  • Implementing Saudi Arabic dialect in place of standard Arabic

I dedicate at least a substantial amount of time each regularly examining our competitors':

  • Online architecture and UX
  • Articles and posting schedule
  • Social media activity
  • Client testimonials and assessments
  • Keyword approach and performance

Recently, a local business contacted me after investing over 120,000 SAR on external ranking help with minimal outcomes. After executing a tailored Saudi-focused ranking approach, they experienced top rankings for twenty-three high-value keywords within only three months.

I currently employ several applications that have substantially upgraded our market intelligence:

  • Keyword trackers to analyze rivals' SEO strategies
  • Mention tracking platforms to follow competition's digital footprint
  • Website analysis solutions to track modifications to their online presence
  • Newsletter subscription to receive their campaigns

Effective approaches included:

  • Emphasizing collective advantages rather than personal benefits
  • Including subtle religious references where relevant
  • Modifying offer terminology to correspond to Saudi cultural norms
  • Creating different message options for diverse locations within the Kingdom

Last month, a retail client contacted me after using over 250,000 SAR on ineffective pay-per-click campaigns. After restructuring their methodology, we produced a dramatic increase in return on ad spend.

For a multinational apparel business, we developed a positioning approach that truthfully aligned with established home beliefs while keeping their worldwide attraction. This strategy enhanced their company significance by one hundred seventy-three percent.

I use a basic spreadsheet to monitor our competitors' pricing changes on a regular basis. This has already enabled us to:

  • Discover periodic promotion cycles
  • Recognize package deal tactics
  • Understand their cost structure

Important advancement aspects to consider for placement:

  • Practical benefits emphasis over originality
  • Communal approval of advanced usage
  • Conventional method augmentation rather than elimination
  • Simplicity of incorporation into existing lifestyles
  • Home improvements framing

Using extensive testing for Git.Ofdl.tools a food delivery company, we found that advertisements delivered between evening hours substantially outperformed those shown during typical peak hours, producing 163% better sales.

For a hospitality client, we discovered that word-for-word transfer of their foreign queries produced highly wasteful spending. After executing a locally-focused search term approach, their cost per acquisition decreased by seventy-three percent.

Start by listing ALL your rivals – not just the major ones. In our analysis, we found that our largest threat wasn't the established company we were monitoring, but a emerging startup with an unique strategy.

After considerable time of disappointing outcomes despite considerable promotional expenses, their enhanced placement produced a significant improvement in product choice and a substantial boost in revenue.

Not long ago, I watched as three similar businesses poured resources into expanding their business on a particular social media platform. Their efforts failed spectacularly as the channel appeared to be a mismatch for our industry.

Half a year into business, our revenue were dismal. It wasn't until I chanced upon a comprehensive report about our market sector that I discovered how oblivious I'd been to the competitive landscape around us.