Last quarter, a store group invested over 200,000 SAR in standard promotion with disappointing returns. After shifting just 30% of that investment to mobile marketing, they achieved a dramatic increase in store visits.

For a financial services client, we created a tailored analytics approach that featured Saudi-specific behavioral indicators. This approach discovered formerly invisible business potential that improved their income by 127%.

Key multilingual metrics to track:

• Tongue changing behaviors
• Conversion rate disparities by language preference
• Exit positions in converted paths
• Search behavior differences across languages

For a financial services client, we developed a digital property that carefully combined worldwide expectations with culturally appropriate aesthetic features. This technique enhanced their audience credibility by nearly one hundred percent and sign-ups by 74%.

For a luxury retail brand, we developed a complex bilingual framework that automatically adapted layout, controls, and material organization based on the selected language. This approach increased their audience connection by over one hundred forty percent.

After considerable time of underwhelming results with their standard website, their enhanced locally-tailored website generated a 312% increase in engagement and a one hundred eighty-seven percent growth in sales.

For a government service, we created specialized analytics that discovered considerable disparities in behavior between Arabic-preferring and English-preferring visitors. This intelligence created targeted optimizations that improved total platform effectiveness by 73%.

The improvements featured:

• Prominent presentation of local office details
• Inclusion of preferred payment methods like STC Pay
• Clear refund procedures with local context
• Arabic customer service availability

Begin by listing ALL your competition – not just the major ones. Throughout our analysis, we discovered that our biggest threat wasn't the established brand we were tracking, but a recent company with an innovative strategy.

Valuable segments to create:

• Location areas within Saudi Arabia (behavior changes considerably between areas)
• Income brackets specific to the Saudi economy
• Value alignment spectrum
• Technology adoption degrees

After years of guiding efforts based on speculation, their enhanced analytics-based approach generated a two hundred forty-three percent improvement in sales percentage and a 167% drop in marketing expenses.

I currently use several resources that have substantially upgraded our market intelligence:

• Keyword trackers to analyze competitors' SEO strategies
• Mention tracking platforms to track competitors' online presence
• Website analysis tools to track updates to their websites
• Email capture to receive their promotional messages

I dedicate at least two hours each regularly reviewing our competitors':

• Digital structure and navigation
• Blog posts and content calendar
• Online platforms activity
• Client testimonials and assessments
• SEO approach and performance

Recently, I witnessed as three rival companies invested heavily into expanding their presence on a certain social media platform. Their attempts were unsuccessful as the medium appeared to be a poor fit for our market.

When I launched my e-commerce business three years ago, I was convinced that our unique products would sell themselves. I overlooked Competitive Landscape analysis research as superfluous – a mistake that nearly ruined my entire venture.

I advise categorizing competitors as:

• Primary competitors (offering very similar solutions)
• Peripheral competitors (with partial overlap)
• Emerging challengers (new entrants with disruptive capabilities)

I use a straightforward document to record our competition's costs modifications every week. This has already enabled us to:

• Spot periodic promotion cycles
• Recognize special offer tactics
• Understand their value positioning

Two quarters into business, our revenue were underwhelming. It wasn't until I chanced upon a thorough study about our industry that I understood how ignorant I'd been to the business environment around us.